Transmedia Storytelling Applied to Science, Technology and Society

ABSTRACT

The article introduces the results of the work did in the formal education field with transmedia storytelling to Science, Technology and Society topics in students between 14 and 16 years-old from a public school in Cartagena, Colombia. The objective is to describe the phases in which the mentioned methodology consists. The study relied on the qualitative approach and virtual ethnography. At the end, the results of applying this methodology and the benefits that occur when students produce transmedia stories based on Science and Technology themes that impact society are analyzed.