The Relationship between Social Media Exposure and Social Comparison Level: Instagram as a Model

Abstract

This research designed to discover the relationship between the exposure of social media and social comparison level, taking Instagram as a model based on age, social status, educational level, job, frequency of opening Instagram daily and numbers of hours spend on the app per day as study variables to discover if there are relationships between these variables and social comparison level among Palestinian females Instagram users. This research is a descriptive study used the survey methodology that depended on   pre- prepared questionnaire was developed by Sharmaa, et al. (2022). The internal consistency was checked by Cronbach’s Alpha Coefficient. The values of the test were above 0.9, point out excellent (1.0–0.90) reliability for all the constructs (Sharma, et al., 2022). The sample included 140 Palestinian females who have an effective Instagram application and use it periodically. Frequencies tables and One Way ANOVA test were used by SPSS program to examine the hypothesis of the study. Six statistical hypotheses were tested. Results from data analyzing found that there is no significant statistical relationship between the exposure to Instagram and social comparison level based on age, educational level, social status, job, frequency of opening the app per day and number of hours spend on the app per day. The research found that the sample's majority expressed that Others' Instagram posts inspire and motivate them. Also, half of the sample care about the way the others interact with their posts and think that people present themselves on Instagram in a different way compared to reality and that they don’t make positive or negative judgments on others based on their number of likes and followers.